The ATS Whisperer's Handbook: Speaking Robot to Bypass Screening & Land Interviews

A Comprehensive Guide to Mastering the Digital Gatekeepers of Your Career

The Rise of the Digital Gatekeepers
Decoding the ATS Mind: How These Systems Think
The Art of Robot Rhetoric: Keyword Mastery
Formatting for the Machine: Structure That Speaks
Common Resume Sins That Anger the ATS Gods
Advanced Whispering Techniques
The Human Touch in a Digital World
Your ATS Whisperer Toolkit

The Rise of the Digital Gatekeepers

Welcome to the modern job market, where your resume’s first impression isn’t made on a human hiring manager, but on a digital entity that never sleeps, never gets tired, and certainly never gets impressed by your charming personality. Meet the Applicant Tracking System (ATS) – your new best friend or worst enemy, depending on how well you speak its language.

Think of ATS as the bouncer at an exclusive club. No matter how qualified you are, how perfectly you’d fit the role, or how desperately the company needs someone with your skills, you’re not getting past the velvet rope unless you know the secret handshake. The good news? This bouncer is predictable, logical, and once you understand its rules, surprisingly easy to charm.

The Numbers Game

Number of companies using ATS to screen your resume

Here’s a sobering reality check: 98% of Fortune 500 companies use ATS software to screen resumes. That means your beautifully crafted resume – the one you spent hours perfecting – is being judged by algorithms before any human eyes see it. Even more startling? Studies suggest that 75% of resumes are rejected by ATS before they reach a human recruiter.

But here’s where it gets interesting: while most job seekers are playing a losing game, ATS whisperers – those who understand the system – are playing chess while everyone else is playing checkers.

The Evolution of Screening

The ATS didn’t emerge from nowhere. It evolved from a genuine business need. Imagine being a recruiter at a growing company, receiving 250 resumes for a single position. Reading each one thoroughly would take weeks. The ATS was created as a solution to this volume problem, but it’s become something more: a sophisticated filtering system that determines career trajectories.

Understanding this evolution is crucial because it reveals the ATS’s core purpose: efficiency through elimination. The system isn’t designed to find the best candidate; it’s designed to eliminate the worst matches quickly. This distinction changes everything about how you approach resume optimization.

Decoding the ATS Mind: How These Systems Think

To become an ATS whisperer, you must first understand how these digital gatekeepers process information. Unlike humans, who can read between the lines and appreciate creativity, ATS systems are refreshingly literal. They follow rules, patterns, and algorithms with unwavering consistency.

The Three-Stage ATS Process

Stage 1: Parsing The ATS takes your resume and breaks it down into digestible chunks. Think of it as a digital food processor, separating your experience from your education, your skills from your contact information. During this stage, the system is looking for familiar patterns and structures.

Stage 2: Matching Here’s where the magic happens. The ATS compares your parsed information against the job posting, looking for keyword matches, required qualifications, and specified experience levels. It’s conducting a complex game of “spot the difference” between your resume and the ideal candidate profile.

Stage 3: Ranking Finally, the system assigns you a compatibility score. This isn’t a pass/fail test – it’s a ranking system that determines where you land in the digital pile. The highest-scoring candidates get human attention; the rest disappear into the digital abyss.

The ATS Personality Profile

If the ATS were a person, it would be that friend who takes everything literally, loves organization, and has zero tolerance for ambiguity. It’s the type that would remind you that “literally” doesn’t mean “figuratively” and would color-code their entire closet. Understanding this personality helps you communicate effectively.

ATS Loves:

Clear, straightforward language
Consistent formatting
Exact keyword matches
Logical structure
Standard section headers

ATS Hates:

Creative formatting
Ambiguous language
Images and graphics
Unusual fonts
Inconsistent spacing

The Technology Behind the Magic

Modern ATS systems use natural language processing (NLP) and machine learning algorithms to become increasingly sophisticated. They can now understand context, recognize synonyms, and even detect when someone is keyword stuffing. This evolution means that effective ATS optimization has moved beyond simple keyword matching to strategic content creation.

The most advanced systems can now:

Understand job title hierarchies (knowing that “VP of Marketing” is senior to “Marketing Manager”)
Recognize industry-specific terminology
Detect relevant experience even when not explicitly stated
Identify potential red flags (like employment gaps or job hopping)

The Art of Robot Rhetoric: Keyword Mastery

Keywords are the vocabulary of ATS communication. But mastering this language goes far beyond stuffing your resume with buzzwords. It’s about understanding the subtle art of relevance, context, and strategic placement.

The Keyword Ecosystem

Think of keywords as existing in an ecosystem, not as isolated terms. The ATS looks for clusters of related terms that paint a coherent picture of your capabilities. A successful ATS whisperer doesn’t just include individual keywords; they create keyword narratives.

Primary Keywords: These are the non-negotiable terms directly mentioned in the job posting. If the posting asks for “project management,” you need “project management” on your resume, not just “managed projects.”

Secondary Keywords: These are related terms that support your primary keywords. For project management, secondary keywords might include “stakeholder communication,” “timeline development,” or “resource allocation.”

Semantic Keywords: These are synonyms and related terms that demonstrate depth of knowledge. The ATS increasingly recognizes these relationships, rewarding candidates who show nuanced understanding of their field.

The Keyword Mining Process

Step 1: The Job Posting Archaeology Don’t just read the job posting – dissect it. Copy the entire posting into a document and highlight every skill, requirement, and qualification mentioned. Pay special attention to:

Required vs. preferred qualifications
Repeated terms (repetition indicates importance)
Industry-specific terminology
Soft skills mentioned
Years of experience specified

Step 2: The Industry Intelligence Gathering Look beyond the single job posting. Research similar positions at other companies to identify industry-standard terminology. Professional associations, industry publications, and LinkedIn profiles of people in similar roles are goldmines of relevant keywords.

Step 3: The Competitor Analysis Find LinkedIn profiles of people who currently hold the position you’re targeting. What keywords do they use? What skills do they highlight? This gives you insight into the language that resonates in your target industry.

Strategic Keyword Placement

Not all resume real estate is created equal in the ATS world. Understanding where to place keywords maximizes their impact:

High-Impact Zones:

Professional summary (first 3-4 lines)
Skills section
Job titles and company names
Achievement bullets

Medium-Impact Zones:

Job descriptions
Education section
Certifications and training

Low-Impact Zones:

Header and footer
References section
Personal interests

The Keyword Density Sweet Spot

The ATS has evolved to detect keyword stuffing, so the goal isn’t maximum keyword density – it’s strategic keyword placement. Aim for natural integration where keywords enhance rather than overwhelm your content.

The 2-3% Rule: Keywords should comprise 2-3% of your total resume content. More than this, and you risk triggering keyword stuffing algorithms.

The Context Test: Every keyword should add value to the sentence. If removing a keyword makes the sentence clearer, you’re probably stuffing.

Advanced Keyword Strategies

The Acronym Double-Play: Many technical terms have both spelled-out and acronym versions. Include both. Instead of just “Search Engine Optimization,” use “Search Engine Optimization (SEO)” on first mention, then “SEO” in subsequent references.

The Synonym Strategy: Use varied terminology to demonstrate breadth of knowledge. If the job posting mentions “team leadership,” also include “team management,” “staff supervision,” and “personnel development” where appropriate.

The Skill Clustering Method: Group related skills together to create keyword-rich sections that feel natural. Instead of a random list, organize skills into categories like “Technical Skills,” “Leadership Competencies,” and “Industry Knowledge.”

Formatting for the Machine: Structure That Speaks

While humans appreciate creative resume designs, the ATS prefers the resume equivalent of a well-organized filing cabinet. The goal is to create a structure so clear and logical that even the most basic ATS can navigate it effortlessly.

The ATS-Friendly Architecture

The Header: Your Digital Business Card

John Smith
Senior Marketing Manager
Phone: (555) 123-4567
Email: john.smith@email.com
LinkedIn: linkedin.com/in/johnsmith
Location: New York, NY

Keep it simple. The ATS needs to quickly identify your contact information. Avoid fancy graphics, multiple columns, or creative layouts that might confuse the parsing engine.

The Professional Summary: Your Elevator Pitch to the Machine This 3-4 line section is prime real estate for keyword integration. Structure it as:

Line 1: Your professional identity and years of experience
Line 2: Your key areas of expertise (keyword-rich)
Line 3: Your most impressive quantified achievement
Line 4: Your career objective or unique value proposition

The Skills Section: Your Keyword Buffet Present skills in a clean, scannable format:

Technical Skills: Adobe Creative Suite, Google Analytics, Salesforce CRM, SQL, Python
Leadership Skills: Team Development, Strategic Planning, Performance Management
Industry Knowledge: Digital Marketing, E-commerce, Content Strategy

The Font and Formatting Commandments

Commandment 1: Thou Shalt Use Standard Fonts Arial, Times New Roman, Calibri, or Helvetica. These fonts are universally recognized by ATS systems. Your creative instincts might scream for something more unique, but remember: the ATS can’t appreciate your font choice, and unusual fonts can cause parsing errors.

Commandment 2: Thou Shalt Maintain Consistent Formatting

Use the same font throughout
Maintain consistent spacing
Keep bullet points uniform
Use standard date formats (MM/YYYY)

Commandment 3: Thou Shalt Avoid Formatting Chaos

No tables or text boxes
No headers or footers
No images or graphics
No fancy borders or lines
No columns or unusual layouts

Section Organization That ATS Loves

The Standard Order:

Header with contact information
Professional summary
Skills section
Professional experience
Education
Certifications/Additional sections

This order isn’t just traditional – it’s optimized for ATS parsing. The system expects to find information in this sequence, and deviating can cause parsing errors.

The Dating Game: Handling Dates and Locations

Date Formatting Best Practices:

Use MM/YYYY format consistently
Include start and end dates for all positions
Use “Present” or “Current” for ongoing roles
Avoid abbreviations like “thru” or creative date ranges

Location Formatting:

Use “City, State” format
Be consistent with state abbreviations (use either full names or abbreviations throughout)
Include country if applying internationally

File Format: The Technical Foundation

The PDF vs. Word Debate While PDFs preserve formatting, many ATS systems parse Word documents more accurately. Unless specifically requested otherwise, save your resume as a .docx file. This ensures maximum compatibility across different ATS platforms.

The File Naming Convention Name your file strategically: “FirstName_LastName_Resume.docx” or “FirstName_LastName_JobTitle.docx”. Avoid generic names like “Resume.docx” or creative names that don’t clearly identify the document.

Common Resume Sins That Anger the ATS Gods

Even the most qualified candidates can be eliminated by simple formatting mistakes that confuse the ATS. Understanding these common pitfalls helps you avoid the digital resume graveyard.

The Seven Deadly ATS Sins

Sin 1: The Creative Headers and Footers You might think placing your contact information in a stylish header makes your resume look professional. The ATS thinks it’s invisible. Many systems can’t read information in headers and footers, meaning your contact details might be lost in translation.

Sin 2: The Table and Text Box Trap Tables and text boxes are formatting nightmares for ATS systems. Information placed in these elements often gets jumbled, with text appearing in the wrong sections or disappearing entirely. A clean, linear format is your friend.

Sin 3: The Two-Column Temptation Two-column layouts might look modern and space-efficient, but they confuse ATS parsing engines. The system reads from left to right, top to bottom, and columns can cause it to mix up information from different sections.

Sin 4: The Image and Graphics Gambit Your headshot might be professional, and that infographic showing your skill levels might be creative, but the ATS can’t see images. Any information conveyed through graphics is lost, and images can cause parsing errors that affect the entire resume.

Sin 5: The Fancy Font Fiasco That elegant script font might look sophisticated, but if the ATS can’t read it, your resume becomes digital gibberish. Stick to standard, widely-supported fonts that every system can parse correctly.

Sin 6: The Acronym Assumption Using “MBA” without ever spelling out “Master of Business Administration” assumes the ATS knows what you mean. While modern systems are getting better at understanding acronyms, it’s safer to use both the full term and the abbreviation.

Sin 7: The Keyword Stuffing Catastrophe Cramming keywords unnaturally into your resume triggers spam detection algorithms. Modern ATS systems are sophisticated enough to detect when keywords are used out of context or repetitively without adding value.

The Hidden Formatting Mistakes

Inconsistent Spacing: Using different numbers of spaces between elements confuses the ATS’s pattern recognition. Use consistent spacing throughout your document.

Mixed Date Formats: Using “Jan 2020” in one place and “January 2020” in another creates parsing confusion. Pick a format and stick with it.

Inconsistent Bullet Points: Mixing different bullet point styles (•, -, *, etc.) within the same document appears sloppy to both ATS and human reviewers.

Embedded Objects: Charts, graphs, and other embedded objects are invisible to ATS systems. Any information they contain is lost.

The Section Header Pitfalls

Creative Section Names: Using “My Journey” instead of “Experience” or “What I Know” instead of “Skills” confuses the ATS. It expects standard section headers and may not properly categorize your information under creative names.

Missing Section Headers: Failing to clearly label sections makes it difficult for the ATS to parse your information correctly. Every major section should have a clear, standard header.

Unconventional Section Order: While creativity is valued in many fields, the ATS prefers predictability. Stick to conventional section ordering unless you have a compelling reason to deviate.

Recovery Strategies

The Parsing Test: Before submitting your resume, copy and paste it into a plain text editor. If the information doesn’t make sense in plain text, it won’t make sense to the ATS.

The Keyword Audit: Use online tools to compare your resume against job postings. This helps identify missing keywords and potential over-optimization.

The Format Verification: Ask a friend to open your resume on different devices and software versions. Formatting that looks perfect on your computer might appear broken elsewhere.

Advanced Whispering Techniques

Once you’ve mastered the basics of ATS communication, it’s time to explore advanced strategies that separate true whisperers from casual practitioners. These techniques require more nuanced understanding but can significantly improve your ATS performance.

The Context Weaving Method

Modern ATS systems don’t just look for keyword presence – they evaluate keyword context. This means understanding not just what keywords to include, but how to weave them naturally into compelling narratives.

The Achievement Integration Strategy Instead of: “Managed social media accounts” Use: “Managed social media accounts across 5 platforms, increasing engagement by 40% through strategic content planning and community management, resulting in 25% growth in qualified leads”

This approach integrates multiple keywords (social media, content planning, community management, lead generation) within a single, coherent achievement statement.

The Skill Demonstration Technique Rather than simply listing skills, demonstrate them within your experience descriptions:

Don’t just say you have “project management” skills
Show how you “managed cross-functional projects with 12-person teams, delivering initiatives 15% ahead of schedule using Agile methodologies”

The Synonym Sophistication Strategy

Advanced ATS systems recognize semantic relationships between words. Leveraging this capability shows depth of knowledge and prevents keyword stuffing.

The Professional Vocabulary Expansion

Instead of repeating “managed” throughout your resume, use: “directed,” “supervised,” “orchestrated,” “spearheaded,” “coordinated”
Replace multiple instances of “improved” with: “enhanced,” “optimized,” “streamlined,” “revolutionized,” “transformed”

The Industry Terminology Mastery Research industry-specific language variations:

In tech: “developed” vs. “engineered” vs. “architected”
In marketing: “campaigns” vs. “initiatives” vs. “programs”
In finance: “analyzed” vs. “evaluated” vs. “assessed”

The Quantification Amplification Method

Numbers speak a universal language that both ATS and humans understand. Advanced whisperers use quantification strategically to reinforce keywords while demonstrating impact.

The Metric Integration Formula [Action Verb] + [Keyword] + [Quantified Result] + [Business Impact]

Example: “Implemented customer relationship management (CRM) system, reducing response time by 30% and improving customer satisfaction scores by 25%”

The Comparative Context Strategy Don’t just provide numbers – provide context:

“Exceeded sales targets by 40% (highest in company history)”
“Reduced operational costs by $50K annually (20% below industry average)”
“Managed team of 15 direct reports (largest in department)”

The ATS Version Adaptation Technique

Different ATS systems have varying capabilities. Advanced whisperers understand these differences and adapt their approach accordingly.

Identifying ATS Systems Research companies’ ATS systems:

Workday: Excels at parsing complex formatting
Taleo: Prefers simpler, more linear formats
iCIMS: Strong keyword recognition capabilities
BambooHR: Focused on cultural fit keywords

Adaptation Strategies

For basic systems: Emphasize simple formatting and exact keyword matches
For advanced systems: Leverage semantic keywords and natural language processing
For specific industries: Research industry-preferred ATS systems and optimize accordingly

The Dynamic Keyword Density Management

Advanced whisperers understand that keyword density isn’t static – it should vary based on resume length, job complexity, and competition level.

The Competitive Analysis Approach Research similar positions to understand keyword saturation:

High-competition roles: Increase keyword density and specificity
Niche positions: Focus on specialized terminology
Growing fields: Balance established and emerging keywords

The Resume Length Optimization

One-page resumes: Higher keyword density (2.5-3%)
Two-page resumes: Moderate density with more context (2-2.5%)
Executive resumes: Lower density but premium keywords (1.5-2%)

The Multi-Format Optimization Strategy

Savvy whisperers maintain multiple resume versions optimized for different scenarios:

The Core Version: Your master resume with all information The ATS-Optimized Version: Streamlined for maximum ATS compatibility The Human-Readable Version: Formatted for direct human review The Industry-Specific Version: Tailored for specific sectors or roles

The Human Touch in a Digital World

While mastering ATS communication is crucial, the ultimate goal is human connection. The best ATS whisperers understand that optimization should enhance, not replace, compelling storytelling and authentic professional presentation.

Balancing Robot and Human Appeal

The most successful resumes speak fluently to both ATS systems and human readers. This requires understanding that what impresses machines and what resonates with humans often differs, but both can be achieved simultaneously.

The Dual-Audience Writing Strategy Write for humans first, then optimize for ATS:

Craft compelling, achievement-focused content
Ensure natural flow and readability
Layer in keywords strategically
Verify ATS compatibility without sacrificing human appeal

The Storytelling Integration Method Every bullet point should tell a micro-story:

Situation: What challenge did you face?
Action: What did you do? (keyword-rich)
Result: What was the outcome? (quantified)

Example: “Facing declining customer retention rates, implemented comprehensive customer success program using Salesforce CRM, resulting in 35% improvement in retention and $200K additional revenue”

The Personality Preservation Technique

ATS optimization doesn’t mean eliminating personality – it means channeling it strategically:

The Professional Voice Consistency Maintain your authentic professional voice while incorporating keywords:

Use action verbs that reflect your leadership style
Choose descriptors that align with your professional brand
Integrate keywords that genuinely reflect your experience

The Cultural Fit Indicators Modern ATS systems increasingly recognize cultural fit keywords:

Company values alignment
Industry culture terminology
Leadership style descriptors
Communication approach indicators

The Quality Over Quantity Principle

Advanced whisperers understand that perfect keyword integration is more valuable than maximum keyword density.

The Relevance Hierarchy Prioritize keywords by relevance:

Critical: Must-have skills directly mentioned in job posting
Important: Preferred qualifications and related skills
Valuable: Industry-standard competencies
Supplementary: Nice-to-have abilities

The Context Quality Assessment Every keyword should pass the context test:

Does it enhance the sentence?
Does it accurately reflect your experience?
Does it add value for human readers?
Does it support your overall narrative?

The Continuous Evolution Mindset

The best ATS whisperers understand that optimization is an ongoing process, not a one-time task.

The Feedback Loop Integration

Track application success rates
Monitor industry keyword trends
Adjust based on ATS system updates
Gather feedback from recruiters and hiring managers

The Industry Intelligence Gathering Stay informed about:

Emerging role requirements
Changing industry terminology
New ATS system capabilities
Evolving best practices

Your ATS Whisperer Toolkit

Mastering ATS communication requires the right tools and systematic approach. This toolkit provides everything you need to become a skilled ATS whisperer.

Essential ATS Testing Tools

Winning Resources:

CVnomist: Provides AI-powered resume tailoring for specific job postings in just 60 Secs
Resume Worded: Offers ATS-friendly resume analysis and optimization suggestions
Jobscan: Compares your resume against job postings and provides match scores
Grammarly: Ensures clean, professional writing that ATS systems can parse

Professional Tools:

Workday Test Environment: Some companies provide ATS previews
LinkedIn Resume Builder: Optimized for ATS compatibility
Applicant Tracking System Simulators: Various online tools that mimic ATS parsing

The ATS Whisperer’s Checklist

Pre-Submission Checklist:

[ ] Resume saved as .docx file
[ ] Standard font (Arial, Times New Roman, Calibri)
[ ] Consistent formatting throughout
[ ] No headers, footers, or images
[ ] Standard section headers
[ ] Keyword optimization completed
[ ] Quantified achievements included
[ ] Contact information in document body
[ ] File named appropriately
[ ] Plain text test passed

Keyword Optimization Checklist:

[ ] Job posting thoroughly analyzed
[ ] Primary keywords identified and integrated
[ ] Secondary keywords researched and included
[ ] Keyword density optimized (2-3%)
[ ] Acronyms spelled out and abbreviated
[ ] Industry terminology verified
[ ] Synonym variations incorporated
[ ] Context quality assessed

The Resume Optimization Workflow

Step 1: Job Posting Analysis (15 minutes)

Copy job posting to separate document
Highlight all requirements and qualifications
Identify required vs. preferred skills
Note repeated keywords and phrases
Research company culture and values

Step 2: Keyword Research (20 minutes)

Analyze similar job postings
Research industry-standard terminology
Identify semantic keyword opportunities
Create keyword priority list
Develop synonym alternatives

Step 3: Resume Optimization (30 minutes)

Integrate primary keywords naturally
Enhance achievement statements with keywords
Optimize skills section for keyword inclusion
Refine professional summary
Ensure consistent formatting

Step 4: Quality Assurance (15 minutes)

Run through ATS testing tools
Perform plain text conversion test
Verify keyword density and context
Check for formatting consistency
Proofread for errors

The Tracking and Improvement System

Application Tracking Spreadsheet: Create a spreadsheet to monitor:

Company and position applied for
ATS system used (if identifiable)
Keywords emphasized
Application outcome
Time to response
Interview requests received

Success Metrics to Monitor:

Application-to-response rate
Interview request percentage
Keyword match scores
ATS system compatibility
Time to human review

Emergency ATS Troubleshooting

Common Issues and Solutions:

Problem: Low keyword match scores Solution: Increase keyword density and use more exact matches from job posting

Problem: Resume not parsing correctly Solution: Simplify formatting, remove special characters, use standard section headers

Problem: No responses despite qualifications Solution: Audit keyword strategy, check for ATS-incompatible formatting, verify file format

Problem: Inconsistent results across applications Solution: Research specific ATS systems, create system-specific versions, standardize successful approaches

The Long-Term ATS Mastery Plan

Month 1-2: Foundation Building

Master basic ATS principles
Develop standard resume template
Create keyword research process
Establish tracking system

Month 3-4: Skill Refinement

Advanced keyword integration
Industry-specific optimization
ATS system differentiation
Success rate improvement

Month 5-6: Expert-Level Mastery

Dynamic optimization strategies
Competitive intelligence gathering
Personal brand integration
Mentoring others

Conclusion: From Whisperer to Career Catalyst

Congratulations – you’ve completed your training as an ATS whisperer. You now possess the knowledge to communicate effectively with the digital gatekeepers that stand between you and your dream job. But remember, this is just the beginning of your journey.

The most successful ATS whisperers understand that optimization is not about gaming the system – it’s about authentic professional presentation in a language that both machines and humans can understand. Your goal isn’t to trick the ATS into advancing your resume; it’s to clearly and compellingly communicate your value proposition in a format that ensures it reaches the right human decision-makers.

As you apply these techniques, remember that the job market is constantly evolving. ATS systems become more sophisticated, industry terminology changes, and new best practices emerge. The key to long-term success is maintaining a growth mindset and continuously refining your approach based on results and feedback.

Your resume is more than a document – it’s your professional story, your value proposition, and your first impression rolled into one. By mastering the art of ATS communication, you’re not just improving your chances of getting past the initial screening; you’re developing a deeper understanding of how to position yourself effectively in the modern job market.

The skills you’ve learned here extend far beyond resume writing. Understanding keyword optimization, audience analysis, and strategic communication will serve you throughout your career, from LinkedIn profile optimization to interview preparation to professional networking.

Now go forth and whisper to those digital gatekeepers. Speak their language, respect their rules, and watch as doors begin to open. Your dream job is waiting – and now you have the key to unlock it.

Remember: In a world where 98% of Fortune 500 companies use ATS systems, being an ATS whisperer isn’t just an advantage – it’s a necessity. You now have the tools, techniques, and knowledge to turn this technical challenge into your competitive advantage.

The future belongs to those who can bridge the gap between human creativity and digital precision. Welcome to the ranks of the ATS whisperers – may your resumes always parse correctly and your interviews be plentiful.

Ready to put your ATS whispering skills to work? Start with one job posting, apply these techniques systematically, and watch your response rates transform. The digital gatekeepers are waiting to hear from you – in their language.

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